To collectively pull life’s finger so we can make some noise against cancer.

Through offbeat farce, we hope to lift some cheeks while encouraging colorectal cancer screening. That was the wish of our late brother, Captain Billy Marr. Humour gets attention; attention can save lives.

Cancer gets more than our butts in trouble. During his hospital stay, Billy saw how travel costs could keep loved ones from visiting other patients. That reality, combined with the loss of a dear family friend to a rare cancer at just 10 years old, helped shape where we wanted to direct our support.

That's why we chose Childhood Cancer Canada's Compassionate Care Program as the cause we wanted to focus on. 10% of our profits directly assist the financial burden of travel, accommodations, groceries, etc. for families facing childhood cancer.

We want what you wear to stand for something bigger.

Small enough to wear. Big enough to matter.

PLEASE — IF YOU OR SOMEONE YOU KNOW IS ELIGIBLE FOR COLORECTAL CANCER SCREENING, GET SCREENED! A CRAPPY TEST COULD SAVE YOUR LIFE!